Introduction
Attracting online shoppers can be complicated. While your website may seem professional and include social evidence and trustworthiness, you might overlook less obvious issues due to bad design elements that can affect conversions. But do not worry; You don’t have to be a web designer to understand and implement these 5 simple Web-Design Tips to Boost Conversions.
A Few Web-Design Tips to Boost Conversions
1. Choose the correct colours.
When choosing colours for your website, you should not simply choose your favourite. Instead, you should consider the emotions that each colour will convey and if that emotion matches your brand. It is commonly believed that certain colours affect the way we feel about a business, even if we decide to make a purchase.
It is believed that the colour blue, for example, evokes feelings of trust, strength, and reliabilit,y which is why companies like Dell, Ford, and American Express use it. On the other hand, companies like Lego, Nintendo and YouTube chose red because it tends to evoke excitement and youthfulness.
Therefore, consider the colours of your website to convey to your audience. Do you sell healthy lifestyle products? Then think about choosing green to evoke peace and growth. And also keep in mind that using high contrast colours helps highlight the most important elements, such as call-to-action buttons.
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2. Consider the typography
Just as colours cause specific emotions in people, so do fonts. So you should choose the typography for your website that represents your brand accurately. For example, if your company makes handmade furniture, you might consider choosing a font that tells your audience that reliability and comfort are important to you.
In addition, creating enough space between lines of text will make your content easier for users to read. The magic line height (the space above and below the text lines) is 150 percent of the font size you are using.
Using the right typography is part of creating an effective website for your business, where readability and emotional tone go hand in hand.
3. Use the negative space
Negative space refers to the space between all the different elements of your website, such as the space between the header and the content. A lot of negative space on your website is really a good thing since it allows you to concentrate on the most important elements, such as a striking main image, a call to action, and general readability.
If you’re still unsure about layout optimization, here are more web design tips for conversions to help you focus on clarity and engagement.
4. Choose an F pattern
Pattern F refers to the way our eyes move when we read online content. Usually, people scan from left to right at the top of the screen, then their moving eyes scan down the page, scan to the right again, but less than at the top of the screen. Then, the area of the page that gets the least visibility is the lower right corner. This eye movement finally resembles a form of “F” or “E”. When implementing your F-Pattern, place your most important elements and your calls to action in the areas that will be most visible. For example, if you place your call to action on the top left of your website page, you will stand out among your visitors and get more clicks.
When designing your company’s website, you cannot think about what your company wants or needs. On the contrary, you should think about what is best for your visitors. Use these simple design tips to improve the way users consume the information they need most, and an increase in conversions is sure to follow.
To further boost retention, try applying techniques to improve website user experience, such as improved navigation and load balance design.
5. Unique Selling Point
The unique selling point of your website differentiates you from the huge pool of websites that exist. To get the attention of the user, your web design must have a unique design that separates it from the crowd. However, in addition to getting the user’s attention, make sure that your USP also stays in the user’s mind.
One way to stand out is by regularly updating your PHP for secure site, which not only improves performance but shows users you care about security.
6. Respect Users’ Patience
Or rather, impatience. It turns out that people are incredibly impatient, especially when it comes to surfing the web; a one-second delay in page load time results in a 7% reduction in conversions!
In terms of web design principles, this means that you must verify the speed of your page and solve any problem, run your site through one or more of these free tools:
- Google PageSpeed Insights
- Pingdom
- GTmetrix
- KeyCDN
While improving speed, make sure to understand the key differences in roles, such as web designer vs developer, so you can better assign tasks and boost efficiency.
If you want to become an expert in web technologies, consider enrolling in a full-stack development course where you can master both front-end and back-end skills.
This is especially useful if you’re interested in exploring the career scope of web designing, which continues to grow in India.
Or if you’re just starting out, you can learn web designing course from a reputed institute to build your foundation.
And finally, if you’re a business owner looking for marketing support, consider working with the best digital marketing company in India to expand your online presence.
