Introduction
Businesses all over the world are recognising the fact that the whole world’s economy is dwindling right now. Half of the countries in the West are in a recession right now, and if this trend continues for a year or so, we could very well see the downfall of the so-called mighty Europe in just a few years or maybe even months. However, as the World Bank recently said, “India is the bright spot in the darkness of the world economy.” We have stepped up our growth since the lockdowns were lifted. Multiple government schemes are still working for the upliftment of the poor, and other schemes are working for the technological growth of the country. In all this, Indian businesses are also growing by leaps and bounds.
In fact, India recorded a GDP growth of 7.8% in the last financial year, and sectors like e-commerce, edtech, and digital marketing have emerged as major contributors to this progress.
However, there are a few techniques and schemes in play that are constantly being used by these big companies to attract their customer base. Today, we are going to discuss two of these digital marketing methods, namely, SEO and PPC. We will talk about what they are, respectively, and what the difference is between SEO and PPC. So, let us start without wasting any more time.
What is SEO?
One of the most popular forms of digital marketing is SEO or Search Engine Optimisation. Websites may rank significantly better in search results by using SEO. Today, it is employed by millions of businesses all around the world since everyone wants to have their website appear on the first page of Google searches. The number of prospective consumers grows as a result of this technique’s ability to boost website traffic and sales. Enrol in our SEO Training in Chandigarh if you’re interested in learning more and working with CBitss to make your idea a reality.
SEO professionals have shifted their emphasis to E-E-A-T signals because recent Google updates, including the March 2024 Core Update, demand higher standards of helpful content.
What is PPC?
PPC or Pay-Per-Click is another brilliant but inorganic form of digital marketing. It means just what you’re assuming. Similar to search engine optimization, it is constantly growing in popularity as a means of digital advertising. It is a paid service where the business owner pays the marketing firm each time one of their advertisements is clicked on. Without employing natural methods like SEO, it is a simple approach to drawing clients. Also, it is working great for many businesses, which has helped in increasing their credibility all over the world.
Businesses should vigilantly avoid PPC campaign errors like bad keyword selection and ignoring negative keywords as well as insufficient A/B testing for ad copies and inappropriate bidding strategies since these issues can cause budget depletion with little to show for it.
What is the difference between SEO and PPC?
Well, there are many differences between SEO and PPC, one of which I have already told you. Now, let us see some other key differences between these digital marketing tools.
| Aspect | SEO | PPC |
| Cost | Normally, it is free of cost, but companies might have to hire writing specialists for SEO | Rankings can be maintained for a longer time, as there is full control over the time of ad appearance |
| Traffic | One of the most organic traffics is generated through this method | Traffic might be generated in large volumes as the number of ad appearances on multiple websites is higher |
| Ranking | The rankings can change from time to time as the number of searches reduces | Rankings can be maintained for a longer time, as there is full control over the time of ad appearance |
| Conversion rates | The conversion rates depend on how high-quality the content is that is uploaded on the website, and on word of mouth | People who click on these ads are usually searching for the products mentioned in these ads therefore, there are chances of immediate conversions as well. |
Note: Many companies implement both SEO and PPC strategies together to achieve maximum impact. PPC delivers immediate visibility, which can be effective if you steer clear of typical PPC campaign mistakes that reduce return on investment.
Conclusion
In conclusion, there are many differences between SEO and PPC, but their purposes are still the same. Getting traffic on the website is the main objective of many companies, and the way it happens is never an issue. If you want to learn Digital marketing, the CBitss is the place for you, as we have the best Digital Marketing Training in Chandigarh.
Staying updated with algorithm changes, evolving ad platforms, and consumer behaviour is crucial for success. Whether you’re building organic authority or running paid ads, continuous learning is the key to mastering digital marketing in 2025.
FAQs:
Q. When does the new batch start for the Digital Marketing course?
We offer new batches all year long. Therefore, you can contact us and start with the next upcoming batch.
Q. Can I join the evening class?
Yes, of course, we have multiple timings for all the courses.
Q. Can I join this course online?
Yes, of course, all our courses are available online.
Q. Is the course expensive?
No, for a certification course, it is easily affordable.
Q. What is the duration of the course?
The duration of the course is 2-3 months.
Q. Are real-world PPC campaign mistakes addressed during your training sessions?
Our course provides practical case studies and hands-on sessions that demonstrate significant PPC campaign errors to prevent for improve ad performance and ROI.
