Table of contents:
• Introduction
• What is Google Keyword Planner?
• How to use Google keyword planner?
• Digital marketing course in Chandigarh
• Conclusion
• FAQs
Introduction:
In today’s intricate landscape of digital empowerment, enterprises and businesses are witnessing significant surges in their profits by leveraging an array of marketing strategies. The realm of digital marketing has emerged as a cornerstone department for numerous large corporations, dictating their success in the global market. In pursuit of excellence, these entities actively seek out top-tier digital marketing talents from across the globe, fostering a burgeoning job market in India and beyond. This trend not only underscores the pivotal role of digital marketing in contemporary business strategies but also underscores the transformative impact it has on economies and employment landscapes worldwide.
With the increasing demand for these professionals, the interest in this profession is increasing at an unprecedented rate. Therefore, Chandigarh has stepped up its educational infrastructure to accommodate the supply of these demands. Creating or building a good website is just the tip of the iceberg for businesses in the world today. The main focus comes on how these companies propel their products and services in the market.
Today, we are going to talk about one of the most important topics in SEO which is, “How to use Google Keyword Planner?”. This is one of the most important tools used in Search Engine Optimisation. Also, in this article, you will find a reference to the best SEO training in Chandigarh. So, without wasting any more of your valuable time, let us start with today’s topic.
What is Google Keyword Planner?
When talking about digital marketing, SEO comes out to be one of the most commonly used and highly effective ways. That’s why, most of the companies that are looking for a digital marketing team are sort of looking only for SEO experts. This is because of the many positive effects that SEO can have on Google and other Search Engine Results Pages or SERPs.
Students or working professionals who want to work in the SEO department of a company must know how to perform deep keyword analysis and research. This takes a lot of time and a certain expertise in skills. When you use the Google Keyword Planner after learning about its uses and what it can do, you might find it easier to use and understand.
It is a free tool which is offered by Google as part of its advertising platform, Google Ads. Initially designed to assist advertisers in building effective pay-per-click (PPC) campaigns, the tool has evolved to become an invaluable resource for SEO (Search Engine Optimization) and content marketing strategies as well. Its primary function is to help users find relevant keywords and estimate their performance in Google Ads campaigns.
How to Use Google Keyword Planner?
Learning how to use Google Keyword Planner is not that difficult. However, someone who is new to using this software might not know the intricacies of SEO and keywords as a tool. That’s why they might it difficult to use in the initial days. For them, here is an easy guide.
Using Google Keyword Planner is a straightforward process that involves a few key steps:
• If you want to access Google Keyword Planner, there are a few steps you need to follow. Firstly, you need a Google Ads account. If you don’t have one, you can create it for free. Once you log in to your Google Ads account, navigate to the “Tools & Settings” menu and select “Keyword Planner” from the drop-down options.
• After accessing Keyword Planner, you need to choose the right tool for your requirements. Keyword Planner offers two main functionalities – “Discover new keywords” and “Get search volume and forecasts.” If you’re looking for new keyword ideas, choose the “Discover new keywords” option. This tool generates a list of suggested keywords along with relevant metrics such as average monthly searches, competition, and bid estimates. On the other hand, if you want detailed information about specific keywords, choose the “Get search volume and forecasts” option. This tool provides you with historical data, search volume trends, competition levels, and forecasted performance metrics.
• Once you start exploring new keywords, use filters to refine your list based on location, language, and search networks. This helps ensure that you choose highly relevant keywords that suit your target audience and geographic location.
• In summary, accessing Google Keyword Planner is a straightforward process. To begin, you require a Google Ads account. Then, select between “Discover new keywords” and “Get search volume and forecasts.” Use filters to refine your keyword list and make data-driven decisions about your digital marketing strategy.
Digital Marketing Course in Chandigarh:
Chandigarh is not just a hub for IT industries. It has also become a hub for IT education as many private education institutions as well. There are many institutes already but their main competition is still in the digital marketing departments. The increasing presence of IT companies in Chandigarh, Panchkula, and Mohali has led to a rise in job opportunities.
Our courses at CBitss Technologies have been regarded as some of the best in Chandigarh. Also, our digital marketing course in Chandigarh covers a wide array of digital marketing topics, including search engine optimization, social media marketing, content creation, and analytics. By incorporating Google Keyword Planner into the curriculum, students gain practical insights into how to conduct keyword research, plan successful campaigns, and analyse performance metrics. Also, our incredible and high-tech classrooms give our students the best opportunity to get all the hands-on practice that they need. So, what are you waiting for? Grab the best digital marketing course in Chandigarh in CBitss Technologies at the best prices possible.
Conclusion:
To sum it all up, without digital marketing, the promotional campaigns of almost every brand are incomplete in today’s age and time. Google Keyword Planner has become an important part of digital marketing as it gives highly accurate keywords that help the company in many ways. With GKP, the only downside that you get is that because it is free to use, it doesn’t have many SEO features that other dedicated SEO software systems might have.
Master SEO and digital marketing with CBitss Technologies’ top course in Chandigarh. Launch your IT career today.
FAQs:
- Is Google Keyword Planner free to use?
Yes, Google Keyword Planner is a free tool provided by Google Ads. However, you need a Google Ads account to access its full functionality. - Can I use Google Keyword Planner for SEO purposes?
Absolutely! While the tool was initially designed for PPC campaigns, it provides valuable insights for SEO keyword research as well. - Are there alternatives to Google Keyword Planner?
Yes, several alternative keyword research tools exist, such as SEMrush, Ahrefs, and Moz Keyword Explorer. - Can Google Keyword Planner help with local businesses?
Yes, the tool allows you to filter keyword results based on location, making it beneficial for local businesses targeting specific geographic areas. - Is there a limit to the number of keywords I can research at once?
Google Keyword Planner imposes limits on the number of keywords and keyword ideas you can retrieve in a single session. - Can I use Google Keyword Planner for languages other than English?
Yes, the tool supports multiple languages, allowing you to conduct keyword research in the language relevant to your target audience.