Mayra Chaudhary

I am a results-oriented PPC (Pay-Per-Click) specialist who loves numbers, strategy, and online growth. My job is all about a single mission to assist brands in developing based on clever, data-driven advertising. In an age where we have short attention spans and large amounts of competition, PPC has grown into one of the most effective means of ensuring the right message reaches the right people, a nd I am glad to be at the centre of it all. My personal experience in digital marketing began several years back when I was doing a freelance content job for a small online retail brand. They had been using Google Ads, without getting any returns. It was at that point that I decided to jump into it myself. I completed some Google Ads, SEM, and paid social courses, and it became clear to me that I was good at campaign strategy and performance optimization. Soon enough, I made the switch to the PPC environment. Since that time, I have had experience working on various platforms, such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and Bing, and ran campaigns with e-commerce, SaaS, education, and service-based clients. I perform keyword research and write ads, create A/B tests and change bids, calculate ROI, and compare it all with the creative process of thinking. I have handled budgets of 5,000 to 5 lakhs a month, and understood how each rupee counts. I am excited about enhancing CTR, reducing CPC, and above all, boosting conversions and ROI. In my case, it is not all about driving traffic but driving results. The fastest rate at which you can test, learn, and scale is one of the most fulfilling elements of PPC. It could be testing new ad creatives, audience segments, and landing page optimization, but there is always something to optimize. The speed helps me to stay alert, and the statistics help me to stay down to earth. I also like explaining to clients the reasoning behind the campaigns, making them understand what is performing, what is not, and what we can do better. My workflow includes clear reporting and frequent strategy reviews, which play a big part. Beyond the day-to-day operation, I ensure that I am aware of any trends in the industry, algorithm changes, and platform changes. I subscribe to such sources as Search Engine Journal, PPC Hero, and Google Skillshop, and I never quit testing and learning. I am studying Performance Max campaigns, GA4 connections, and automation tools to help scale performance effectively. In the long term, I would like to transition to a position of performance marketing strategist or one day become a team leader of digital specialists. I love the ever-changing landscape of paid media, and I am looking forward to seeing what is in store as AI and automation are going to influence the way we advertise on the internet. #PPCProfessional #GoogleAdsExpert #MetaAds #PaidMediaSpecialist #PerformanceMarketing #DigitalGrowth #ConversionFocused #MarketingWithROI #ClickToConversion #CTRMatters #SearchAds #PaidSocial #MarketingStrategy #AdWordsCertified #DataDrivenMarketing