How to improve Google Ranking of Website ?
“ Do not write for Search Engines, always write for your Users, Audience, and Readers ” , that is said by Google.
For better SEO, we analyze our Keywords, On page SEO, Off page SEO, Sitemap etc..
Keyword Analysis :
Determine Strategy for Keywords : Firstly, you should be clear about your goal that what keyword you want. You must look at your competitor’s website, to get complete market scenario.
List out the Keywords : Then, you can gather all the results according to your common analytical sense and create a list of different Keywords.
Check Keyword competition : After that we check out about the competition of keywords, that means check which keyword have highest searches on a month.
On Page SEO :
Title : Keep the title of your page on basis of Keyword analysis. Title should be under the maximum character of 65 and 70.
Meta tag and Description : Your tags and description is based on the keywords. You must write description of at least maximum 150 characters long.
URL : Your page URL must be on the basis of your Keyword.
HTML : You can use a various content management systems like WordPress, Blogger to optimize your HTML tag according to your Keyword.
Content : You can include a keyword on your first paragraph. It is most important factor in the ranking of your website. The length of the content should be minimum 300 words and also increases upto 700 – 1000 words.
Content Quality : Don’t copy content from anywhere, otherwise it can be plagiarized. Your content must be unique.
Image Optimization : You can save your image name with the Keyword. Add alt tag according to your keyword for image optimization.
Sitemap Submission : Firstly, Submit your site to the search engines. Google Webmaster tool is used to verify your sitemap.
HTML sitemap : HTML sitemap is used to confirm that the search engine crawlers are crawling your site properly or not.
Off Page Optimization :
Generate Quality Back link: There are so many techniques for generating quality backlinks. Forum posting, Blog Commenting, Commenting on the Posts that are related to our Site content generate a trust on Google.
Use Social Media: Now a day, Google give more importance to Social media sites for Website ranking. You can use Facebook, Twitter, Google +, Stumble upon, LinkedIn, Reddit, Tumblr etc. social sites to rank a website.